Meta

Over my 3.5 years as a Senior Motion Designer at Meta, I created many social ads and marketing videos targeted at small-to-medium businesses to drive adoption of key features and solutions within the Ads Manager platform, ultimately empowering advertisers to get the most out of their Meta advertising investment.

Performance 5

Performance 5 was an initiative designed to help marketers maximize the effectiveness of their ad campaigns on Meta platforms (Facebook, Instagram, etc.). It outlined five key best practices based on extensive research and testing to improve ad performance: Conversions API, A/B Testing, Simplified Ad Sets, Broad Targeting, and Mobile-Friendly Video.

Role: Art direction, Storyboards

Animation: Across The Pond

Overview Storyboard
and final design

Storyboards and
final Animation

Other Meta work

Icon Illustration

REELS

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