Cécred - Bioactive Keratin Ferment

Beyoncé’s hair care brand, Cécred, approached me to help visualize their technology for the initial product lineup at launch. The goal was to create more than just a technical description of the tech. We used forms and textures found in the product, packaging, and brand to reinforce the microscopic benefits of the product itself.

Role: Art direction, Storyboards, 3D, Animation, Compositing