Ben Gaddis - Embracing irrationality

"Embracing Irrationality" is all about ditching the usual way of thinking and embracing the wild side. It says that by letting go of the usual mental blocks, both people and companies can keep doing well in the short term while also coming up with crazy-good ideas for the future. So, instead of sticking to the same old routine, why not unleash your inner visionary and shake things up?

Agency: T3

Role: Storyboards, Illustration, Animation, Compositing